Apple Conference known as WWDC 2016 kicks off on Monday and the director of marketing at Apple , Phil Schiller revealed some changes that will come to the company store applications , AppStore . In a recent interview with The Verge , Phil Schiller revealed that Apple is making some changes in store for developers of applications .
Apple currently receives 30 % of revenue and developers receive 70 % of the app store , this also applies to subscriptions , Apple is now making some changes in how subscriptions will work applications . When a customer agrees to pay for more than a year, Apple's revenue will fall from 30 % to 15 % . Even earlier heard rumors that Apple will begin with a screening of advertising within the search function in the App Store , and it has now been confirmed . Developers will be able to pay to advertise their apps on the App Store . Apple will use an auction -type system to allow developers to compete for advertising . These changes are welcomed by developers , and as soon as we get more details on plans for Apple App Store we will inform you in more detail .